fashion
I’m Shaksham Punyani. Since 2021 I have owned paid media, creative and growth for more than 150 brands across 50+ ad accounts, from Myntra, Amazon and Radisson to D2C brands built from zero. Most recently I took Gatoes from ₹28–32 lakh to ₹1.4–1.5 crore a month in revenue. I’m looking for a Head of Growth or Head of Performance seat where I own the revenue number, in Delhi NCR, Dubai, or remote.
Brands I have worked with
Directory of 133 brands, by category
01Results, with the receipts
What I owned, and what it did to revenue. Every figure below is read off Meta Ads Manager or Shopify analytics, and the screenshot sits next to the number so you can check the arithmetic yourself.
screenshots, not slides ↓Gatoes
Feb 2024 – nowI owned Gatoes marketing end to end from 4 February 2024: media, creative, and the monthly revenue number. The growth engine was viral creative: short, native video built to be shared, not just served. Underneath it sat a ₹333-a-day base layer across awareness, engagement and traffic objectives, about ₹10,000 a month of media, so the warm audience kept compounding while the viral pieces did the reach. Twelve graphics and ten to eighteen UGC videos a month, plus influencer scripts for the Kashmir market.
Revenue as reported by the founder, Jibran Gulzar. Shown: the delivery UGC that carried the growth.
Myntra
2021 – 2025, production partnerFour and a half years as production partner: shoot, edit and QC of catalogue video, delivered to a shared Drive folder every working day. Shown: one day, 22 September 2025, twenty-four styles, each as a full-resolution file plus a proof.
Google Drive delivery folder, September 2025. Folder listing shown.
Sales campaign, 31 ad sets
Meta Ads Manager2,093 website purchases on ₹1,16,516 of spend. 3.86 million people reached across 6.15 million impressions at ₹55.67 per purchase. The top ad set returned 15.01x on ₹3,714.
Meta Ads Manager, all 31 ad sets. D2C brand; name withheld at the client's request.
Sales account, ₹4.66 lakh
Meta Ads Manager₹4,66,244 spent at ₹85.93 per purchase. The ten best ad sets ran between 13.71x and 23.23x; the account average, including every test, held at 7.67x.
Meta Ads Manager, account view. D2C brand; name withheld at the client's request.
Lead generation
Meta Ads ManagerTen on-Facebook lead campaigns reaching 2.1 million people across 5.87 million impressions. Cost per lead held between ₹66 and ₹85 across every campaign; the largest single campaign delivered 534 leads at ₹66.19.
Meta Ads Manager, campaign view. Services brand; name withheld at the client's request.
Shopify store
1 Aug 2023 – 18 Jan 20244.32 lakh sessions over five and a half months. The last ninety days of the window did ₹45,82,846 across 4,408 orders at a 1.43% conversion rate, with a peak of 10,000 sessions a day in early December.
Shopify analytics, full window. D2C brand; name withheld at the client's request.
02What I run
Strategist first. I have done each of these hands-on, which is how I hire for them, write the process for them, and know when the number is wrong.
Performance marketing
Meta and Google end to end: account architecture, creative testing cadence, cohort-level budget allocation, pixel and Conversions API hygiene, and reconciling what the ad platform reports against what the store actually banked. I read the exports myself before anyone reports a ROAS.
Creative strategy and production
Hooks, angles and scripts for UGC and product video, and the briefs that editors and designers work from. I trained in animation and VFX, so I can judge a cut without living in Premiere. For Myntra my team ran fifty videos a day for four and a half years at a 99% first-time-pass rate.
Commercial and partnerships
I closed Myntra, Amazon, Snapdeal, Radisson and Park Plaza for Noisy Studios myself. Since January 2025 I have written more than fifty proposals, each with the client's own numbers in it, and structured deals around performance guarantees, ROAS floors and commission where they fit better than a retainer.
Shopify and conversion
Custom Liquid sections, product-page rebuilds, full theme builds and checkout integrations with GoKwik and Bik. Enough code to ship a fix the same day, and enough judgement to know which fix actually moves contribution margin.
Go-to-market and planning
Revenue plans built on industry-specific CPCs and whole-number unit economics, not vague ROAS promises. A ₹8 crore-a-month plan across twelve brands; a twelve-month go-to-market for a K-12 SaaS with derived CAC and payback.
Teams and process
Hiring the seat, writing the SOP, running the review cadence. Twenty-plus people across five cities at Noisy Studios; a pod delivery model, pricing lanes and a sales playbook at Greyshade. A quality-control process that held 99% for four and a half years is a process, not luck.
03Ad examples
One piece per industry, pulled from the Noisy Studios delivery folders: food, hotels, fashion, real estate, skincare, footwear, crypto, home, bars, restaurants, education. They play as you scroll.
04Landing pages, built end to end
Three full builds: video hero, glass UI, entrance choreography. Open any of them.
05133 brands, by category
Every name here comes from a signed contract, a written proposal, or an ad account and page I have managed in Meta Business Manager since 2021. Marketplaces and hotel groups closed at twenty; D2C brands built from zero; hospitals, fintech, edtech and real estate in between. The complete count across Noisy Studios is 150+.
Marketplaces & enterprise
MyntraAmazonSnapdealAction ShoesHindware Italian Collection
Hospitality, travel & venues
RadissonPark Plaza ChandigarhRegenta Central CassiaGolden TulipKhetan Swiss GardensGaur City MallParadisioSkywaleRegus HolidaysKhatirdari HolidaysChalochalen
Food & beverage
Cha Bun MaskaHungrooBobba BobbaMilkshake & CoKandyGiulia ArmandoNaannzaMayfair CaféKullhad ChaiThe Cheese Housetm&co
D2C fashion & lifestyle
GatoesMr ButtonShoonyamUnbound CrewKoalaURFAGirls FlavourRoyals GloryKanak Katha CoutureBlack WizardMark JillionLuxe ClothingStyle House FashionsSuvastram ClothingGags WearKara BagsStitch9KarvowLil SolesD'AmourAurela JewellersNoisy CollectionsV.Mega Store
06The whiteboard
Every account starts on a Freeform board before it starts in Ads Manager: the audit, the mood, the funnel, the rupees per day at each stage. Eight of them below, exported exactly as they were, handwriting included.
tap any board to read it07About Shaksham
I started Noisy Studios in Chandigarh in October 2021, straight out of a degree in animation, VFX and gaming, and built it into a twenty-person agency across five cities by closing enterprise accounts myself: Myntra, Amazon, Snapdeal, Radisson and Park Plaza among them. For four and a half years my team was a production partner to Myntra, delivering more than a lakh videos at fifty a day with a quality-control process that held a 99% first-time-pass rate.
In October 2025 I co-founded Greyshade, a performance marketing and growth partner for D2C and B2B brands in India and the UAE, and in 2026 ROI Roots, where I build revenue plans and go-to-market systems for a portfolio of brands. I have held Meta Business Partner and Shopify Partner status.
The seat I’m looking for is Head of Growth or Head of Performance at a consumer brand: owning paid media on Meta and Google, creative strategy and scripting, Shopify and conversion, go-to-market planning, and the team that runs it, with the revenue number as my number. I do not do SEO, and I say so up front. I’m based in Delhi NCR and open to Dubai or remote.
Paid media
Meta Ads Manager, Google Ads, Meta Ad Library, Higgsfield
Store and data
Shopify and Liquid, GoKwik, Bik, GA4, Shopify analytics
Creative and operations
Premiere, CapCut, Photoshop, Illustrator, Figma, Zoho CRM, n8n, Claude Code
Send me the account.
Hiring for growth or performance? Send the role, the current spend and what is not working. I reply within a day, usually with a first read of the numbers and a 90-day plan.